2021
creative direction / design / animation / dev partnership
Censor This — Pitch project for a social activism campaign for Grindr.
LGBTQ+ artists face heavier moderation on due to intentionally obscure nature of community guidelines on social platforms. For many artists, their livelihood is tied to social platforms and their ability to promote their work there. Censor This is a campaign to fight back against LGBTQ+ censorship.
It started with an Instagram story of some briefs I wanted to buy.
A story was flagged and removed. A story that was a model wearing briefs. Nothing more.
LGBTQ+ users are often unaware of the specific reasons their content is being filtered or blocked because algorithms and how they work are trade secrets, and, in some instances, this content is incorrectly labeled as sexually explicit.
Introducing Grindr's pride activation — Censor This
in partnership with the National Coalition Against Censorship
Wave 1 of the campaign: Classic art was never censored for expressing human form... but what if it was. OOH activation — Censored The Creation of Adam by Michelangelo
OOH activation — Censored David by Michelangelo
OOH activation — The Birth of Venus by Sandro Botticelli
a merch line will be simultaneously released to promote the campaign
in-app activation of campaign
Wave 2 of the campaign: Promote queer artists that are facing censorship by promotion them thru Grindr.
Wave 2 of the campaign: Classic art OOH is replaced with work featuring current queer artists
OOH activation of wave 2
OOH activation of wave 2
Wave 2 culminated in a gallery show of the featured queer artists during LA Pride. The show can travel across the US to coincide with Pride celebrations.