2021
creative direction / design / animation / dev partnership
Every year, Grindr compiles anonymous aggregated data from its global user base and surveys its community on an array of pop culture topics and trends. It is then compiled into an in-app experice for users to explore.
Interactive in-app experience
Loading animation.
Marketing campaign in-app
To promote the release of Unwrapped, an in-app experience was developed leading up to and after it’s release. Premium features were given out to users who interacted with the Unwrapped announcement. Unwrapped’s release was sandwich between the promotions to unlock the premium features for free.
24hrs of Viewed Me
24hrs of Global Explore
24hrs of Advanced Filters
24hrs of Viewed Me
3 creative directions were explored for Unwrapped 2021: Gay Zine, Vaporwave, Swiss Type
initial creative directionexploration
mood board for Gay Zine direction
mood board for Swiss Type
mood board for Vaporwave
